Everybody today wants something for nothing. Well, it ain't gonna happen, period!
What is it you get with free stuff?
You get what you pay for and that's a fact. Even some of the stuff you pay cheaply for is no better than what you can get for free.
Have you ever been to a lawyer and asked them for a cheap solution? You probably have wanted a cheaper solution especially when you got their invoice. Every lawyer, solicitor or whatever you want to call them tell you right up front (At least the ones I've had to use do), that they will take from you 33.3% of everything they get for you with their work.
So who decides what is cheap, or is a bargain?
You've seen all the signs, cheap oil changes here!
Newspapers delivered free or just pay for delivery!
Were you satisfied, I doubt it, because what one perceives as a great bargain in the literature or cheap is not something seen or can be touched. It is a personal thing.
Now in a bakery, it does not matter what type of bakery. It could be a donut, bagel, or a cake shop. It's still a bakery to me.
The bakery always purchased what we thought was the best ingredients money could buy. Yes, the bakery could have purchased flour a dollar or so cheaper and it would still have gotten a good product at a reasonable price to sell. But in the end it is your customers that will decide if your products are cheap.
They; your customers, will look at the supermarkets, (they all do) and gauge your products against a cheap supply, because supermarket products are a convenience and convenience is not always cheap.
Supermarkets are getting bigger and bigger. Why do you think that is? It's purely because real estate is getting harder to find and when they do it's costing them more and more to surround themselves with businesses that can afford to subsidize their rents.
In my last location, next to a supermarket, my rent started at $9.40 per square foot. Next door the supermarket was paying $6.00 per square foot they claim to be the anchor tenant. After four years my rent increased to $15.00 per square foot, the supermarket $6.50 per square foot.
Today, that supermarket is still in the same location, the buildings around have been torn down and rebuilt. The rents today in the other stores $23-26.00 per square foot and having a very hard time surviving, while the supermarket now pays just $9.00 per square foot.
Is food any cheaper because of their lower rental costs, absolutely not!
Now you drive further to get your groceries. Has fuel gone down, absolutely not! In fact it goes up in leaps and bounds at the whim of oil companies.
Quality products command their own price. Reputation is a part of that equation. Cheap should never even be associated with a good product.
A bakery I know of changed their sausage rolls from a pork sausage to a beef sausage. Their sausage roll trade has gone! Admittedly, they also cut the size and increased the price, directly after purchasing the bakery.
They also changed the bread production from a general bread supply to an organic only. It was also changed from an English style to an Italian style bakery with more canned goods.
Not a good move. There are more English born people around than Italian people.
Do you see what I am getting at here?
Cheap is a myth when everyone should be thinking quality.
The eye looks at the price.
Then says that's costly, but it looks so nice.
The heart and mind says, I'll chance it and you purchase the cake or donut.
And your mouth says WOW! That was great!
Just the way your eye's said it would be!
Now you have forgotten the price and you go back again for the same or something different, because the experience now tells you the price you paid was neither cheap nor expensive, but one you are prepared to pay to get the quality and taste you just experienced.
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