Wednesday, December 8, 2010

History of Cheerios


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The history of cheerios is unique in many ways. Perhaps cheerios is the only cereal in the world that has gained unprecedented popularity even after initial controversy over the brand name. A very few people actually know that it was launched with a different name called Cheeri Oats (because it is an oat-based, ready-to-eat cold cereal) and cheerios is its changed name due to its brand name controversy. The madness for cheerios as a cereal cannot only be seen in children but even adults find it too irresistible. That makes it one of the first ready to eat cereals amongst millions of people around the world.

Even as of today, cheerios leads the kids' cereal market in America and Europe. That's why cheerios's commercials, advertisements and promotions are geared towards children and young adults using animated movies, cartoons and pictures. Researchers say the history of cheerios dates back to year 1941 when on July 19 it was created and promoted as popular breakfast cereal for kids. Also, in other parts of the world such as in UK, it is sold by different company Cereal Partners under Nestle Brand. Recently, in 2008 they launched a new line of product called Snack Mix in two different flavors, Original and Cheese flavors.

Other most popular kids' food item is Twix candy, which is a chocolate covered cookie bar made by Mars, Inc. basically, every twix candy bar consists of butter cookie centrally filled with caramel with milk chocolate coating. It is quite smaller in cross section as compared to other popular candy bars in the world. As its name indicates Twix is usually packaged in pairs (twins).

As far as history of Twix candy bar is concerned, it was first introduced in the UK in 1967. However, when it comes to United States, it was introduced in 1979 and rest is the history. Surprisingly, Twix was known as Twix was Raider in many countries, such as Austria, Belgium, Denmark, Finland, France, Germany, Greece, and Italy along with others. It was only in 1991 when Mars decided to standardize its name by changing its name to Twix.

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